EXCLUSIVE: New 10,000-Capacity Venue Coming to the UAE as Part of Nigeria’s Tourism Push

EXCLUSIVE: New 10,000-Capacity Venue Coming to the UAE as Part of Nigeria’s Tourism Push



The cultural landmark aims to showcase Africa’s talent across music, art, food, and design

Written by Justin Harper | Fri 7 Nov 2025

National Museum Abuja

A major new cultural and music venue celebrating African – and particularly Nigerian – creativity is being developed in the UAE. The 10,000-capacity destination aims to showcase the continent’s talent across music, art, food, and design, positioning Nigeria at the heart of global cultural exchange.

The project, part of the Destination 2030: Nigeria Everywhere initiative, is being developed through a public-private partnership (PPP) with the Federal Ministry of Art, Culture, Tourism and the Creative Economy. Discussions are also underway with UAE government entities and private-sector partners to bring the project to life.

Beyond the main performance arena, the development will feature an exhibition hall, a Nigerian culinary zone, a retail gallery for African design, and a multidisciplinary artisan academy to nurture emerging creatives across fashion, food, music, and storytelling.

Architect Seun Oduwole of Living Object, celebrated for the award-winning JK Randle Centre in Lagos, is leading the design, which aims to blend cultural symbolism with cutting-edge modernity.

Boye Balogun, CEO of Futuretech Media and Director of Nigeria Everywhere, described the project as a cultural bridge between Africa and the Middle East.

“This venue represents more than just architecture – it’s a cultural bridge between Africa and the Middle East,” he said. “Nigeria has become a global creative powerhouse, and the UAE has emerged as a leader in cultural innovation. This space will host everything from intimate exhibitions to large-scale headline performances – where legends and emerging voices perform side by side. It’s powered by Nigeria, but for Africa.”

The project reinforces Nigeria’s ambition to become a global hub for arts, culture, and creativity, while deepening cross-regional collaboration and tourism through shared cultural storytelling.


By:
Sandra Njoku-Samuel
Media and Communication to the Honourable Minister
Office of the Honourable Minister
Federal Ministry of Art, Culture, Tourism and the Creative Economy

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